THE ISSUES WE FOCUS ON
We’ve got good news and bad news about cognitive bias. Let’s start with the bad news: You are probably harboring some cognitive bias right now. Let’s check: Quick! Picture a scientist.
Was he good-looking?
Well, that doesn’t actually matter. What matters is that the scientist you pictured was probably male. If we asked you whether women can be scientists, we’re sure you’d say “sure.” Of course they can. And if you were in charge of admitting students to a graduate program, or hiring a scientist, you wouldn’t want to discriminate against female applicants. No way. But when you pictured a scientist, you probably pictured a man.